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How to Create an SEO Strategy :  

   Make a List of Topics

   Make a List of Long-Tail Keywords Based on These Topics

   Build Pages for Each Topic

   Set Up a Blog

   log Every Week to Develop Page Authority

   Stay Current on SEO News & Practices

   Create a Link-Building Plan

   Measure and Track Your SEO Success

   Intact SEO is a long-term strategy:

SEO is a long-term strategy :

SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising SEO competition or changes in Google algorithm. Your customers are using search engines to research. They use their findings to help them make informed decisions on available options. High SEO rankings allows you to educate potential customers. This indirectly builds trust, but most importantly helps them make an informed decision.


Steps to make a Winning SEO Plan:

  •    Understand basics of SEO and decode what Google is doing and what you should do to impress Google
  •    Characterize your target audiences and understand their likes and dislikes
  •    Document your SEO Plan, and never view SEO and Content Marketing as rivals- They are partners
  •    Make a List of Keywords and Build Keyword-Focused Pages
  •    Do Content Optimization for your selected Keywords, & incorporate a Link-Building Plan
  •    Stay Updated on SEO News and Track Your SEO Success

   Benefits of SEO for Small Businesses



  •    Create a better and more user friendly website.

  •    Find new customers and assist growth.

  •    Explore new markets

  •    Achieve better conversion rates

  •    Build brand awareness through better rankings.

  •    Build a dedicated fan base via newsletter

  •    Stay in-synch with latest developments

   India ahead of UK, China, Japan in digital payments, says report



India’s IMPS was the only system across the world performing at level 5 in Faster Payments Innovation Index ranks, according to a FIS report titled ‘Flavors of Fast’

  FAQs



OK, so this one’s kind of complicated… just kidding. SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page.

This question is a little like asking: Who’s more important to the Patriots, Bill Belichik or Tom Brady? You can probably come up with an argument for either; but the reality is, both are vital to the team’s success. The same goes for SEO and PPC (pay-per-click). You couldn’t establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you couldn’t granularly target prospects by demographic, behaviors, or keywords without PPC.

There are a ton of great resources out there if you’re trying to learn SEO. If you’re short on cash, check out blogs like Search Engine Journal, Moz, Search Engine Land, Marketing Land, SEMPost, and the blog of all blogs, WordStream’s. We also put together a great guide on SEO basics. If not, splurge on a book like The Art of Seo, or on classes by Udemy or Lynda.

Great question! Keyword research helps you determine the keywords for which you should optimize the current and future pages of your site. For example: if your new small business sells employee scheduling software, but you discover that “employee scheduling tool” has higher search volume and lower competition than “employee scheduling software,” you might want to change the copy on your website to reflect that. Keyword research is a way of determining which queries people are entering into search engines so you can publish pages that will show up as results for those queries.

A Google penalty or “action” is put into place when Google has caught your website violating its guidelines. This might come as a result of you placing too many links, too many advertisements or a number of different reasons. A penalty can be handed out automatically via Google’s algorithm, or manually via a Google employee who has deemed your website spammy.